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What is Private Labelling and Manufacturing?

Let Our Private Label Packaging and Manufacturing Services Help You Grow Your Business at a Rapid Pace

One of the best ways to add new sources of revenue to your business is to grow your product line. However, developing a new product is very challenging, costly, and time-intensive. But these challenges can be overcome with the use of private label products.
You often see private label products sold by big brands. You can see retail chains such as Costco, BJ’s, and Aldi sell their own line of products to increase their profits. The reason these chains are able to produce these products is simply due to private labeling.

Why Sell Private Label Products?

Private Labeling Packaging & Manufacturing
Obviously, profit and revenue is a big motivator when it comes to private labeling solutions. But there are other benefits that comes with selling private labeled products.

1. Private label products can help you grow your brand and customer base. As a brand, you want to offer many opportunities for your customers to shop with you. The more they shop to you, the more loyal they become to your brand.

By extending your product line, you are providing more options to your customers. If customers have been buying with you, they’ll continue to buying your new products. They won’t have to go elsewhere for a product that is not in your product line.

2. Get into Bigger Markets

If you’re not from the U.S., it can be challenging to understand all the FDA regulations for various product categories. You can get ahead of the process by working with a private label manufacturing company that already has products ready to go. You won’t have to deal with the headaches of making sure your new product meets all the legal guidelines.

3. Start Selling a Winning Product

Rather than trying to figure out which products to sell, why not work with a private labeling manufacturer that already knows what’s selling? They have a good idea of what product is being manufactured in their facilities in high numbers. If you know a product is a winner, then it really comes down to your marketing and business strategy to create a profitable revenue stream.
Having the Right Private Labeling Partner is Critical
The idea of private labeling sounds nice, but it can still fall flat on its face without the right private label vendor. You need a private labeling company that can offer a high quality product and provide packaging that’s going to make people want to purchase the products. That’s where we come in.
LPC Filling is a private label manufacturer that provides full private labeling services. We can create labeling under your brand for a wide variety of food and supplement products. We have access to thousands of products that are ready to go.
As a private label contractor, we take pride focusing on high-quality products. We know how important it is to manufacture products that customers are going to be satisfied with. When the reputation of your brand is on the line, you want to make sure that the products you bring to market reflect the value of your brand.
With our private label services, we can take care of every aspect of the packaging and manufacturing. We can help you design the label, make sure that the labeling meets FDA regulations, come up with the right packaging, manufacture the product in our facilities, hold your product inventory, drop-ship to your customers, and ship to both offline and online retailers. Our services take care of everything so that you can focus on your running and managing your business.
Private Label Packaging and Design Is So Important
One aspect of private label products that is often overlooked is the packaging. In many situations the packaging can make or break the product. The packaging is what helps sell and explain your product. Consumers will not know how great your product is if you don’t do an effective job in selling it.
While elements of your brand can be used for the labeling, you still need to focus on the individual product. LPC Filling can help you with this aspect of developing your private label product. We look at many different elements of the design and packaging. For example:
– We look at things like the color schemes and overall presentation of the product. If your brand’s colors and designs doesn’t complement the product, sometimes a brand redesign or the creation of a sub-brand can help.
– We can help you work on the copy of the packaging and label. You need to do an effective job in selling and explaining your product. With the limited amount of space available, you need to deliver a concise message that appeals to your target audience.
– We can help you choose the right kind of packaging. You can do bottles, pouches, and small boxes with blister packs for supplements. Packaging helps with your branding and product positioning, while also offering utility to the customers.
– We can help create the right photos for online marketplaces like Amazon. Many consumers like to look at the packaging and labeling before they make a purchase decision. It’s very important that your photos resonate with these online shoppers.
Overall, we offer a complete private labeling service to help you add new products to your existing product line. Whether you need a private label packaging solution for a private label product, a private label contractor that you can work with to find new products, or help designing your labels, we can help.
Call us today for more information on our private labeling services. We have many years of experience in the industry and have worked with many business across many markets. Contact us today to learn more about our private label packaging and manufacturing services.